Search Engine Optimization are the techniques used to get a high ranking on a search engine in order to increase the number of visitors to the client’s website.
TeleVox Website Design packages (Starter and Essentials) include a one-time implementation of basic SEO strategies, enabling every newly-designed website to be visible to search engines once it goes live.
Includes:
- Responsive Design – Ensures a consistent user experience on laptops, tablets and mobile devices.
- Default Title Tags – Clickable headlines displayed on search engine results, important for SEO usability.
- Default Meta Descriptions – An overview snippet describing what the user can expect to find once they click on the website.
- Default XML Sitemap – Provides consistency for proper site navigation.
- Default Robots.txt File – Instructs search engines on how to access web pages.
- Friendly URL Structure – Provides consistency for proper site navigation.
- Consistent Name, Address and Phone – Mitigates confusion throughout the website.
- Social Media Icons – The addition of desired social media platforms to the website for accessibility.
- ALT Tags Implementation – Allows multimedia content to be rendered and Americans with Disabilities Act (ADA) accessible.
Marketing Pro
*Can be added to a Starter or Essentials package
Wpromote’s Marketing Pro gives clients continuous management of their online presence through reputation, SEO, keyword-rich content and directory management for a successful and comprehensive marketing strategy. Marketing Pro provides the following:
Search Engine Optimization
Ongoing management of both on-screen and backend technical aspects of the website to improve the client’s natural rank in search engines.
- Optimization of Backend SEO Factors
- Mobile SEO
- User Experience Optimization
- On-Site Video Optimization
Unique Content Development & Optimization
High quality, keyword-rich original content to keep the website fresh and engaging without adding to the client’s workload.
- Duplicate Content Discovery & Resolutions
- Practice Blog Creation and Bi-Monthly Posts
- Monthly Keyword-Rich Page Content
- YouTube Profile Management
- FAQ Page Development
Local SEO & Directory Management
Ongoing verification and management of the client’s business listing on 70+ directories including Google, Yelp, Yahoo, Bing, and more to ensure accurate and consistent contact information, business description, list of services, hours of operation and directions where potential patients may be searching.
- Verify & Manage 50+ Local Directories
- Detect & Suppress Duplicate Profiles
- Quickly Adjust Business Information
- Local Directory Analytics
Reputation Management
Build a strong online presence with patient reviews management and high value link development to increase referral traffic to the site and maintain a respectable reputation online.
- Increase Reviews from Happy Patients
- Links to Reviews from Website
- Identify & Resolve Negative Reviews
Monthly Ongoing Support from Account Manager
A Google Adwords Certified, single point of contact to answer any questions and concerns that arise, drive strategy, analyze performance, develop campaign optimization and reputation management strategies and communicate monthly plan.
- Dedicated Account Manager
- Ongoing Monthly Support
- Custom 3 Month Marketing Plan
- Monthly Performance Review Calls
- Custom Monthly Reporting
- In-Depth Online Presence Audit
Use the SEO Side by Side slick and Marketing Pro slick to learn about the specific items for each of these categories. There is an added fee ($595/mo) for the client to have Wpromote manage their online reputation.
Tips Regarding SEO:
- Clients should update their website often with new content. This will significantly help their SEO rankings.
- Fresh content increases the traffic to the client’s site
- Updates are important for patient retention – keeps patients returning to the website
- Improve the patient’s mobile experience by utilizing a responsive design. (A website designed responsively will adjust automatically to whatever screen size or device is being used to view it, creating a consistent experience across all devices.)