Search Engine Optimization are the techniques used to get a high ranking on a search engine in order to increase the number of visitors to the client’s website.

TeleVox Website Design packages (Starter and Essentials) include a one-time implementation of basic SEO strategies, enabling every newly-designed website to be visible to search engines once it goes live.

Includes:

Responsive Design – Ensures a consistent user experience on laptops, tablets and mobile devices.
Default Title Tags – Clickable headlines displayed on search engine results, important for SEO usability.
Default Meta Descriptions – An overview snippet describing what the user can expect to find once they click on the website.
Default XML Sitemap – Provides consistency for proper site navigation.
Default Robots.txt File – Instructs search engines on how to access web pages.
Friendly URL Structure – Provides consistency for proper site navigation.
Consistent Name, Address and Phone – Mitigates confusion throughout the website.
Social Media Icons – The addition of desired social media platforms to the website for accessibility.
ALT Tags Implementation – Allows multimedia content to be rendered and Americans with Disabilities Act (ADA) accessible.

Marketing Pro

*Can be added to a Starter or Essentials package

Wpromote’s Marketing Pro gives clients continuous management of their online presence through reputation, SEO, keyword-rich content and directory management for a successful and comprehensive marketing strategy. Marketing Pro provides the following:

Search Engine Optimization
Ongoing management of both on-screen and backend technical aspects of the website to improve the client’s natural rank in search engines.

Optimization of Backend SEO Factors
Mobile SEO
User Experience Optimization
On-Site Video Optimization

Unique Content Development & Optimization
High quality, keyword-rich original content to keep the website fresh and engaging without adding to the client’s workload.

Duplicate Content Discovery & Resolutions
Practice Blog Creation and Bi-Monthly Posts
Monthly Keyword-Rich Page Content
YouTube Profile Management
FAQ Page Development

Local SEO & Directory Management
Ongoing verification and management of the client’s business listing on 70+ directories including Google, Yelp, Yahoo, Bing, and more to ensure accurate and consistent contact information, business description, list of services, hours of operation and directions where potential patients may be searching.

Verify & Manage 50+ Local Directories
Detect & Suppress Duplicate Profiles
Quickly Adjust Business Information
Local Directory Analytics

Reputation Management
Build a strong online presence with patient reviews management and high value link development to increase referral traffic to the site and maintain a respectable reputation online.

Increase Reviews from Happy Patients
Links to Reviews from Website
Identify & Resolve Negative Reviews

Monthly Ongoing Support from Account Manager
A Google Adwords Certified, single point of contact to answer any questions and concerns that arise, drive strategy, analyze performance, develop campaign optimization and reputation management strategies and communicate monthly plan.

Dedicated Account Manager
Ongoing Monthly Support
Custom 3 Month Marketing Plan
Monthly Performance Review Calls
Custom Monthly Reporting
In-Depth Online Presence Audit

Use the SEO Side by Side slick and Marketing Pro slick to learn about the specific items for each of these categories. There is an added fee ($595/mo) for the client to have Wpromote manage their online reputation.

Tips Regarding SEO:

Clients should update their website often with new content. This will significantly help their SEO rankings.
Fresh content increases the traffic to the client’s site
Updates are important for patient retention – keeps patients returning to the website
Improve the patient’s mobile experience by utilizing a responsive design. (A website designed responsively will adjust automatically to whatever screen size or device is being used to view it, creating a consistent experience across all devices.)

Related Links

American Dental Association
The ADA is the largest professional organization of dental professionals, and a great source of information on dental and oral health topics.

American Association of Orthodontists
The AAO is the world's largest organization for orthodontists.

Midwestern Society of Orthodontists
The MSO is a constituent of the American Association of Orthodontists and is comprised of over 1300 orthodontic professionals from Illinois, Iowa, Minnesota, Nebraska, Wisconsin, North and South Dakota, and the Canadian province of Manitoba.

Invisalign®
Invisalign is the clear way to straighten teeth without braces, using aligners. Learn more about the market's leading clear aligner.

Damon® Braces
Damon® System braces use passive self-ligating brackets that provide gentler moving forces to your teeth, resulting in reduced discomfort, fewer appointments and less overall treatment time! Plus, Damon® braces use no elastics, meaning your braces are less noticeable and promote better oral hygiene than conventional braces.

SureSmile® Braces
Produced by OraMetrix, Inc., SureSmile braces combine the proven sturdiness of all-metal braces with fine-tuned robotic precision and computer-generated 3-D imagery to drastically improve orthodontic effectiveness and efficiency.

CareCredit®
CareCredit®, a GE Money Company, offers healthcare patient payment plans for treatments and procedures your insurance doesn't cover.